Comments on: To $0.99 or not to $0.99, that is the App Store question http://www.theflyingjalapenolives.com/2009/04/to-099-or-not-to-099-that-is-the-app-store-question/ injuries sustained turning indy Wed, 01 Dec 2010 22:16:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Corey http://www.theflyingjalapenolives.com/2009/04/to-099-or-not-to-099-that-is-the-app-store-question/comment-page-1/#comment-24 Corey Tue, 28 Apr 2009 19:43:00 +0000 http://www.theflyingjalapenolives.com/?p=155#comment-24 IMO, the lite-premium relationship is key. I could build another Chemistry app that is free, but because it doesn't address the same use-case, it is hard to know how many "conversions" it would drive. A toned down app of the same name, implies that the premium version is "better" in the customer's mind. This may not be the case in a "oranges-to-apples" comparison. Figuring out how to make a "lite" app isn't always straight-forward, though. it took me a month after Compounds was released to conceive a "lite" version of Compounds that would not alienate customers, entice them to purchase the full version, and get approved by Apple. IMO, the lite-premium relationship is key. I could build another Chemistry app that is free, but because it doesn’t address the same use-case, it is hard to know how many “conversions” it would drive. A toned down app of the same name, implies that the premium version is “better” in the customer’s mind. This may not be the case in a “oranges-to-apples” comparison.
Figuring out how to make a “lite” app isn’t always straight-forward, though. it took me a month after Compounds was released to conceive a “lite” version of Compounds that would not alienate customers, entice them to purchase the full version, and get approved by Apple.

]]> By: jesterfuj http://www.theflyingjalapenolives.com/2009/04/to-099-or-not-to-099-that-is-the-app-store-question/comment-page-1/#comment-23 jesterfuj Tue, 28 Apr 2009 19:15:41 +0000 http://www.theflyingjalapenolives.com/?p=155#comment-23 Word. Thanks for your thoughts. A lite version eh? Another one of those random hypothetical questions: instead of a toned down version of Compounds as the lite version, what about doing a free app that was exactly the same as compounds, only you built something else instead... instead of hydrogens as building blocks you used DNA to make amino acids or something. Exact same look and feel, but you switched the building blocks (you only have 5 building blocks to work with). So, you'd have released "Compounds" and then "Amino Acid Builder FREE". How do you think something like this would work vs. a toned down Compounds version for LITE. Do you think the power of a LITE version comes from the fact that it is a toned down version of the paid version AND it uses the paid version's name in the title? Word. Thanks for your thoughts. A lite version eh?

Another one of those random hypothetical questions: instead of a toned down version of Compounds as the lite version, what about doing a free app that was exactly the same as compounds, only you built something else instead… instead of hydrogens as building blocks you used DNA to make amino acids or something. Exact same look and feel, but you switched the building blocks (you only have 5 building blocks to work with).

So, you’d have released “Compounds” and then “Amino Acid Builder FREE”. How do you think something like this would work vs. a toned down Compounds version for LITE. Do you think the power of a LITE version comes from the fact that it is a toned down version of the paid version AND it uses the paid version’s name in the title?

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