Data is starting to roll in from Apple featuring Compounds in the “New and Noteworthy” section of the App Store. My first reaction was, “Wow”. Our Tuesday sales were roughly 60x our average sales since we released our app. Needless to say, we’ve been busy. I’m just glad our homepage is still standing.
In the next week I will release some figures in the spirit of other bloggers here, here, here, here, and here.
When were getting ready to release Compounds, it was really hard for us to get a handle on the answers to questions like:
What is our price point?
Do I offer a lite version?
Do start at a low introductory price?
What is the effect of a review/top 100/staff favorites/etc…?
There is a lot of mystery still surounding these questions and those I linked to above (and many others) really helped us make better guesses at the answers to these questions. Notice I didn’t say, THE ANSWERS, because frankly, they don’t exist. There is no “one” strategy. We are just riding this wave and hoping we can sustain this momentum after we are off the front page. But this isn’t just about marketing, it means we must continually improve and make Compounds a compelling option for all our potential customers. Time will tell.
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